There is so much to consider before starting a business and so much to do in order to launch a service.
I am hesitant to set a deadline for launching. Mostly because my time to work on this is so limited right now.
As I’ve said before I have a full time job designing at a marketing agency. Aside from that I am a single mother to a 3 year old girl. And although her daddy is a rock start and helps out a ton, there’s so much that eats up any time I have left in each day.
Continue reading “Starting a business as a single mom.”
A few years back a friend and I started a non profit organization that had zero success and died over the course of its first year. The reason for its failure was very simple.
We didn’t know where the money was going to come from.
Our idea was sweet and altruistic, but we did’t have the know-how to raise money when there is nothing to sell.
Continue reading “My short business plan.”
When I started with this idea it never occur to me that naming a business could be so complicated. In hind sight I came to this with unrealistic expectations. I picked the first name I found a .com domain available for and called it quits for a while.
Until I found my name was infringing on someone else’s trademark. They weren’t exactly the same. But the lawyer I spoke to felt it was close enough that they could mind.
That and the fact that it was soooooo boring. Snooze inducing in fact.
Continue reading “How to find a good name for your business.”
Now that the logo is ready I’ve created some simple brand guidelines. These help me have a better idea of how I want things to look like when designing for Picsea. As well as being a step towards getting to know this brand’s personality and how it will interact with it’s customers and employees.
I’m a visual person. If you are too then this might make some sense
Continue reading “Brand guidelines.”
It is 2016. In the US people have been coming up with business names for over 2 centuries and buying domains to match those names for more than 20 years.
It isn’t surprising, that after doing your research and narrowing down a name for your business that isn’t already taken, the chances of being able to match it with a .com are slim. Unless you come up with a fully made up name. You know, like Kodak or Xerox … words that seem to have come straight from outer space.
Continue reading “Domain. Check.”
I am so happy to be writing this today. As the title says, I am not alone any more. My dear friend, and also single mother, Anne, has agreed to join me in making Picsea a reality.
Anne is coming as Marketing Director. To start she will be running our social media accounts, plus joining me here at Starting Picsea to share her part in this experience.
Continue reading “I’m not alone any more.”
We do! It’s pretty simple. But after trying a few options this one really spoke to me and what I want to communicate.
Being a graphic designer comes handy when starting up. There are graphic designers with more talent than me for sure. And it isn’t easy to slow down and design when there are so many other things to think about in terms of starting a business. But I love the idea of creating this baby on my own, and it is certainly saving me a lot of money! Continue reading “We have a logo.”
Hello again! If you read the last post you are probably wondering what is this business all about.
So you need the elevator pitch. And I don’t have one.
Elevator pitches aren’t easy. And I am not a writer. English isn’t even my first language.
But here it goes.
Continue reading “What is Picsea.”
Here we are. On the first day of this story. Who knows where it will go. But we sure hope far.
A little about me. My name is Daniela, I am a Colombian photographer and graphic designer living in Los Angeles, CA. I am a single mother to a little 3 year old girl and we live in a one bedroom apartment with very little space, lots of light, lots of plants and the sweetest landlords.
I currently work at a marketing agency doing graphic design. I love my job. I love designing.I love my relatively stress free graphic design job where I get to be creative for 8 hours a day, turn my computer off and go home with no work in mind. I have enjoyed this type of work most of my work life, and I know I could continue to do so for much longer.
Continue reading “Our first post.”