When I started with this idea it never occur to me that naming a business could be so complicated. In hind sight I came to this with unrealistic expectations. I picked the first name I found a .com domain available for and called it quits for a while.
Until I found my name was infringing on someone else’s trademark. They weren’t exactly the same. But the lawyer I spoke to felt it was close enough that they could mind.
That and the fact that it was soooooo boring. Snooze inducing in fact.